In jam category, Kissan brand of HUL has the largest market share followed y Mapro. It is available in various flavours like strawberry, Pineapple, Mix Fruit, mango, orange etc. Chocolate spread is comparatively new market which is effect of westernisation in India. It is expected to growth rate more than 15%. Institutional sales in choco spread dominate the market but retail will grab its market share till forecast period.