2018 World’s Leading Generic Drug Companies: Mylan, Novartis, Pfizer, Sun Pharma & Teva – Capabilities, Goals and Strategies – ResearchAndMarkets.com

17727094 G - 2018 World's Leading Generic Drug Companies: Mylan, Novartis, Pfizer, Sun Pharma & Teva - Capabilities, Goals and Strategies - ResearchAndMarkets.com

In the dynamic and fragmented Generic Drug industry, besieged by intense competition and rapid change of technological innovations, the ability to anticipate new product introductions and marketing strategies is particularly important…and can spell the difference between success and failure.

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