Heineken’s #192countries, the most talked-about social media campaign
Social media personalities have described the ongoing Heineken Nigeria’s 192 countries social media campaign as the most talked-about public relations campaign.
In a statement, Marketing Director, Nigeria Breweries, NB, Franco Mario Maggi said social media users have continued to express their excitement on the new campaign and “timelines are constantly being flooded by #192 countries.”
Fagade said: “This is a testament to the brilliant minds at Heineken Nigeria. The premium beer brand team in Nigeria showed remarkable foresight by setting up such a campaign which fits so well with modern day media tropes.
“Heineken was able to engage its users with one of the most popular apps available in the mobile space. All users have to do to partake in the campaign is grab one of the new Heineken bottles, scan the barcode on the label and ‘unlock a new country.’
”What follows is a short video from the country on the label of the bottle. While this video is a beautiful montage to the country, the real fun starts when you spot your name on the leader board. For every country you unlock, you get points and at the end of the campaign, the users with the most point will stand a chance to visit Amsterdam and three other European cities.”