Binatone launches new Ital 1660 fan in Nigeria


Binatone Industries has launched a new fan called “Ital 1660” into the Nigerian electronics market. It is also planning to formally introduce the world’s first Tower Fan with a digital music system into Nigeria and other African countries.

The Managing Director of Binatone in Nigeria, Mr. Prasun Banerjee, said in a statement that the latest addition to its wide range of fans is the result of a constant desire to bring continuously better products to Nigerian consumers.

“Binatone engaged the renowned Italian designer, Gina Gianni, to design a fan that would enhance the decor of any household and become a talking point for any visiting guest.

She worked closely with the Binatone engineers to ensure that good design was paired with outstanding performance and high reliability. The result is the spectacular Ital 1660.

“We are so excited to have this cutting edge product brought to the African and Nigerian consumer. Products that are designed for the local needs at prices our customers can afford. The Ital 1660 looks more like a work of art than a product and we are just three months away from launching the Music Fan, emphasising all the more that Binatone is always looking to bring us tomorrow’s products today,” he added.

He stated that while the company believes that all products should be made to be functional and technically sound, adding there is no reason that should mean a trade-off for good design and affordability. He pointed out that Binatone, the London-based company that specialises in domestic appliances, is a brand that exemplifies this.

“We have been in West Africa for over 50 years and Binatone is already a household name in Nigeria. We are known for making high quality everyday use electrical appliances, backed by a nationwide two-year warranty. With the very warm tropical climate, every home in Nigeria, however, small or large, needs a fan in virtually every room, from the parlour to the bedroom. Even a house with air-conditioning can benefit from adding a fan, as it will improve the air circulation within a room and can save the user money due to lower power consumption,” he added.

Speaking on the outstanding qualities of the new fan, Banerjee stated that “it looks classy and elegant, some would even say royal. It is whisper-quiet in its operation with outstanding air-flow, and best of all, does not cost an arm and a leg, so much so that it will be available for you to buy at local stores throughout Nigeria.”