FORBES: World’s most respected ‘made-in’ labels
Products made in Germany enjoy the highest reputation among consumers worldwide, according to a new study. Statista’s Made-In-Country-Index (MICI) 2017, shed light on the global reputation of products produced in 49 different countries (plus the EU).
Germany’s far-reaching reputation as a producer of top-quality products hasn’t been dented by Volkswagen’s emissions scandal and the nation had the highest score (100), beating the likes of Switzerland and Sweden to grab top spot.
The British originally introduced the “made in” label in the late 19th century to protect their economy from cheap counterfeit goods produced in Germany.
Ironically, with the Germans now sitting at the top of the scale, the U.K. has been pushed down to (a still respectable) fourth in the rankings.
Products produced in the United States enjoy a healthy level of respect across the world but “made in USA” is still only tied for eighth place with France and Japan.
Out of the countries surveyed, China had the second worst score (28 index points) while Iran came rock-bottom (27 index points).
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