Heineken introduces pop-up experience centres

Heineken has introduced pop-up experience centres for consumers to replace Heineken House Lagos. The new centres will enable it extend its viewing experience across major cities in the country.

Heineken, which sponsors the UEFA Champions League, made the announcement at the ‘One Last Time’ party, it held in Lagos.

“The Heineken House Lagos is widely known and well regarded. The House has over the years become a true evidence of the level of comfort Heineken offers to its consumers. However, the Heineken House Lagos will now be replaced by several Heineken pop-up experience centers in major cities in Nigeria,” Senior Brand Manager, Heineken, Ngozi Nkwoji said.

She described the pop-up experience centers as an extension of Heineken’s desire to ensure that the premium experience is enjoyed by its consumers across the country.

The Heineken House Lagos, the first Champions Planet in Africa, was the premium home of new exciting experiences and conviviality as it offered visitors, business leaders and influential personalities an opportunity to enjoy matches while building new relationships. The ‘One Last Time’ party was held to celebrate these experiences the Heineken House provided for fans of the UCL over the years.