How did Jumia reposition e-commerce industry in Nigeria?

Jumia, online market mall, has said it repositioned e-commerce sector in Nigeria by exploring better innovative technologies and market trends, to deliver the best online shopping experience and options for customers across the country. Launched in 2012, the company said it has attracted global recognition to the industry, which also attracted huge foreign direct investment […]

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Jumia admits smartphone promotes e-commerce in Nigeria

CEO, Jumia Nigeria, Juliet Anammah, has underscored the place of smartphone use in the expansion of the electronic or e-commerce ecosystem in the country. In a paper on the African Mobile Trends she presented in Lagos, she said about 71 per cent of website visitors on Jumia used their mobile phones. This is compared to […]

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Wal-Mart pushes hard to catch up with Amazon in e-commerce

Wal-Mart Stores, the 800-pound gorilla of retail, is running hard to catch up in an increasingly crucial segment where it is neither the biggest nor the best: e-commerce. The company, founded in 1962 by Sam Walton, has been gobbling up smaller and niche players in e-commerce in an effort to reach online shopping market leader […]

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