Adidas aim to increase its US market share to 20 pct – paper

German sportswear maker Adidas wants to increase its U.S. market share to around 15-20 percent from levels that are now “significantly lower”, its chief financial officer said. “In every market we have a share of at least 15 to 20 percent,” CFO Harm Ohlmeyer told the Boersen Zeitung in an interview published on Saturday. “Our […]

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Adidas partners with Siemens to tailor sporting goods

German sporting goods company Adidas and engineering giant Siemens are teaming up to improve the production of custom-made sportswear such as trainers and speed up the process from design to finished goods. Under the terms of the partnership announced on Monday, Siemens said it will use its know-how in factory automation and simulation to enable […]

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