Consumer goods firms harness online data to tap Southeast Asia e-commerce boom
By Aradhana Aravindan and Chayut Setboonsarng SINGAPORE/BANGKOK (Reuters) – When diaper maker DSG International (Thailand) wants to know what its customers are thinking, it often turns to Lazada, an e-commerce firm majority-owned by Alibaba Group Holding <BABA.N>. “From (their) data, we know mothers sometimes browse at night, so we can offer flash sales when we […]
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