Dangote unveils new cement in Benin, Asaba

Dangote Cement Plc has unveiled a new cement product, BlocMaster in Benin City and Asaba, following its official launch in Lagos a few weeks ago.

The Managing Director and Chief Executive Officer of the company, Mr Joe Makoju, who was represented by the company’s National Sales Director, Adeyemi Fajobi, at the launch, was quoted to have said the company had made the new product available nationwide.

Makoju said, “Our customers and key distributors are happy because of the strength and quality of this product. It is also very affordable and it gives them far more yields than all other types of cement in the market.

“It is currently the highest grade of cement in Nigeria and by far the strongest cement bagged in the Nigerian market. This cement is 50 per cent stronger after one day and up to 15 per cent stronger after 28 days when it finally sets. So that explains the excitement displayed by our retailers and key distributors across the country.”

The Director, Route to the Market, Funmi Sanni, said the BlocMaster quality had been certified by regulatory agencies in the country including the Standards Organisation of Nigeria.

“It is the king of cement because it is the best quality cement in Nigeria today, based on the laboratory research which shows it is of high quality in terms of value for money. When you mould blocks with BlocMaster and it is raining, you don’t have to worry,” Sanni said.

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