Walmart acquires lingerie retailer Bare Necessities
NEW YORK, Oct 12 (Reuters) – Walmart Inc has acquired online lingerie retailer Bare Necessities for an undisclosed amount, the company said on Friday, as it works to boost its competitive standing in U.S. e-commerce and appeal to younger shoppers.
The deal closed on Friday, the retailer said in a blog post.
Earlier this month, Walmart acquired Eloquii, a fashion startup that sells plus-sized clothing.
(Reporting by Nandita Bose in New York)
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