Uber has announced that it is commemorating its fourth year of operations in Lagos with the unveiling of a new advert campaign tagged ‘Moments that matter’, which highlights creative collateral across different mediums such as television, cinema, radio and digital.
It also on Thursday gave a new car gift to one of its driver-partners, courtesy of the uberFREEKICK campaign, which was initiated to encourage the drivers to continue to show commitment and render excellent service to the people.
The Uber General Manager for West Africa, Lola Kassim, was quoted in a statement as saying, “When Uber commenced operations in Lagos in 2014, it was the 4th city in sub-Saharan Africa to have Uber, which was already present in over 140 cities in 40 countries.
“It has been four years now and Uber is available in 13 cities in sub-Saharan Africa. It is available globally in over 600 cities in over 75 countries spanning six continents. That is the kind of expansion that is aiding urban mobility and bringing movement to cities all around the world.”
The new Uber advert campaign was also shown exclusively to members of the media, the statement noted, adding that the advert was a mix of television, radio and digital collateral, promoting the real benefits of using Uber around the city in a locally relevant way.
The Country Marketing Lead for Uber in West Africa, Margaret Banasko, was quoted as saying, “The key objective of this campaign is to reinforce Uber’s commitment as a collaborative, supportive partner that gets customers to the last mile in more ways than one.”
The presentation of the car gift to the winner, Banjo Olayemi, was done on Thursday at the Uber Greenlight Hub – a dedicated support centre for driver-partners in Lagos.
Speaking at the presentation, Kassim said, “Our unique brand proposition at Uber is that we are committed to creating business and economic opportunities, especially for driver-partners. We value our driver community and are always looking at ways in which we can make their experience more memorable on Uber. We’re excited to continue stimulating growth across a broad range of sectors within the Nigerian socio-economic space.”
The Senior Driver Operations Manager for Nigeria, Uber, Osi Oguah, said the competition was open to all driver-partners with active accounts in Lagos or Abuja.