Indomie, a noodles brand, said it had declared online sensation, David B-Online, from Lagos, the winner of the ₦1 million grand prize from the final stage of ‘My Indomie My Remix’ video contest.
The ₦1 million cheque was presented to the grand prize winner along 28 other winners of cash prizes of ₦500,000, ₦200,000 and ₦50, 000 respectively, according to a statement on Thursday.
“The promo, which started barely a month ago, only required consumers to create their own original and creative version of the #MyIndomieMyStyle theme song while cleverly infusing one or more packs of any of the Indomie flavours. They had to then upload on social media with either the hashtag #MyIndomieMyRemix or #MyIndomieMyStyle and get followers to like, comment and share the video link,” the statement said.
The Group Public Relations and Event Manager, Mr Ashiwaju Temitope, was quoted as saying during the prize presentation, “We are celebrating creativity and rewarding originality. As a brand we are constantly searching for creative ways of expression and more exciting ways to reach out to our consumers.”
He stated that the Indomie brand was committed to putting its customers first, adding, “Indomie consumers aren’t just ordinary consumers, but brand ambassadors, and they should be treated as such.”
Ashiwaju restated the company’s commitment to continue to reward and give back to its loyal consumers.
The grand prize winner, according to the statement, expressed his appreciation to Indomie, saying that the brand made him the happiest man on earth and that the prize of N1m will go a long way in his future endeavours.