The National Publicity Secretary of the Nutrition Society of Nigeria, Mr. Olusola Malomo, has hailed the standards of Chivita 100 per cent fruit juice, the flagship brand of Chi Limited, and its commitment to ‘no-added sugar’ process, describing it as a healthy substitute for raw fruits.
He stated this while leading a discussion at a media session held in Lagos.
According to him, Chivita 100% fruit juice has the same nutritional value with natural fruits and could help in detoxifying the body system while aiding weight loss when taken before breakfast.
He said, “The juice is made from the flesh of fresh fruit or from whole fruit, depending on the type used. It is not permitted to add sugar, sweeteners, preservatives, flavouring or colourings to fruit juices. Chivita 100 per cent complies with these requirements as articulated by its production and packaging process.”
He stated that regular consumption of 100 per cent fruit juice could address modern health challenges caused by fewer minerals/vitamins/ antioxidants, processed foods, excess sugar, excess fat/cholesterol, improper chemical combination and excess animal fat.
The nutritionist further said, “It is often difficult to say which between raw fruit and fruit juice gives more nutrient to the body. Although eating whole fruit is considered to be the best way of attaining the full benefits of fruits, fruit juice is an easy and healthy option. Of course, if the juice contains 100 per cent fruit without preservatives and additives, it has same nutritional value with natural fruit.
“With a busy lifestyle, our eating habits have become packed with preservatives and processed foods that are not only devoid of essential nutrients but can also cause some harm to the body.”