Nigerian Breweries’ Goldberg lager beer, a brand whose essence typifies cultural edification in all ramifications recently, Goldberg Lager beer brand organises Goldberg Ariya Repete Symposium, a roundtable discourse, on Yoruba culture and practices, held in Abeokuta, the Ogun State capital to kickstarts the third edition of annual Yoruba music, cultural promotions and talent hunts – Goldberg Ariya Repete.
The annual intervention, the company argued, had become imperative, to enable it provide a platform for culture renaissance and ensure that the once vibrant and rich traditional beliefs and heritage of the Yoruba people are sustained, in tune with the lager brand’s essence of culture, respect and enjoyment. The focus of this year’s discourse was woven around Fuji, Juju and other traditional genres of the Yoruba traditional music and the impact today’s technology seems to be having on those different genres of the Yoruba music, as a way of bringing the culture of the people in the South Western part of the country to the fore.
Commending the Goldberg brand for coming up with such initiative, Wasiu Ayinde Marshal noted that such platform would go a long way in giving the Yoruba language and culture the much-needed impetus to take its pride of place in the comity of other Nigerian languages. He attributed the slide in fortune the Yoruba language had continued to experience, in the past few decades to its being relegated by people of the Yoruba ethnic stock.