Airtel, Ericsson launch Nuvu

Airtel Nigeria and Ericsson, a world-class telecommunications and equipment service company, have announced the launch of Nuvu (nuvu.tv), a subscription-based video-on-demand (VOD) service.

Nuvu will provide subscribers access to more than 3,000 local and international TV and film titles, empowering Airtel customers to download content directly to their smartphones or tablets at no additional data cost during off-peak network times.

Also, subscribers will be able to access the content off-line for up to 30 days after downloading.

The service will launch initially as an Android app for smartphones. The app offers subscribers a personalised user interface with features that include bookmarking and personal recommendation. The app will be available to other mobile platforms at a later time.

Commenting on the new service, Chief Commercial Officer, Airtel Nigeria, Ahmad Mokhles, said: “Nuvu is a glowing testimony and clear demonstration of Airtel’s commitment to revolutionise Nigeria’s mobile Internet space with innovative offerings that will enrich the lives of consumers and empower them to succeed in their respective endeavours.”

According to him, Nuvu is a game-changer that will excite, delight, engage and entertain telecoms consumers, offering them original premium and exclusive content.

“Airtel is excited to collaborate with Ericsson to pioneer the new Nuvu innovation, a first of its kind in Nigeria. Airtel will continue to leverage world class partnership to create relevant and bespoke offerings that will reward telecoms consumers in Nigeria,” noted Mokhles.

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