Despite the lingering economic recession, Nigerians deserve value for their money, the Managing Director/CEO of Cozy Choice Concept Limited, Sam Bader has said.
Bader made this appeal while speaking at the official launch of Cozy branded furniture in Lagos. Cozy Concept furniture recently made in-roads into the market with a promise to ease the purchase of affordable and international standard quality designed furniture in Nigeria.
According to him, Cozy Concept Furniture was set up to boost employment, transfer skills and technology and save foreign exchange by solely producing in Nigeria.
While expressing confidence that most of the items under his company’s products line are not only meet the required standard but are very pocket-friendly as well, the Cozy Concept boss said the idea evolved from the absence of affordable and international standard quality designed furniture in Nigeria.
“Moreover, for the ease of purchase, assembly and transportation, the furniture is packaged as flat-packed (Do It Yourself DIY) making it more cost effective for our users. The concept will further reduce the need for imported furniture by solely producing in Nigeria,” he revealed.
Pressed further, he said: “From the moment you purchase one of our affordable pieces, you know that you are buying authentic items as each one, from start to finish.”
Cozy Concept, Bader emphasised, was established to satisfy every stage of the purchase including transportation, assembling, and installation.
“By so doing, we create more jobs for the labour market, transfer skills, and technology and also save foreign exchange by sorely producing in Nigeria. The prices of the furniture are also expected to be within. All our furniture is flat-packed, making it more cost effective for users. Cozy Concept will also increase employment, transfer skills and technology and save foreign exchange by solely producing in Nigeria.”
The home furniture, according to Mr Ade Omole, one of the buyers, at the launch, said: “The prices of the furniture are affordable and flat-packed, making it more cost effective for us as users. No more struggling to get that large piece through a narrow door or staircase! No more excessive van/ truck rental charges and for me it’s really worth it coupled with the fact that you can assemble the furniture yourself.”
As to how the company hopes to compete with its peers, Bader said apart from sourcing raw materials locally, it has close ties with partners both in Europe and other parts of the world.
“We are not going to be in one area our products will be everywhere this will give us a vantage position over other competitors, we also source for raw materials which are imported from Europe, Asia, Spain, U.S, China it depends on your choice. Design assemblage, set up, connection also gives us an edge over others.”