Shoprite launches ‘Proudly Nigeria Product’ campaign

Shoprite Nigeria has said it will promote made-in-Nigeria products across its retail stores in the country and in the export market.

The retail company, in a statement on Wednesday, said that it had inaugurated the “Proudly Nigeria Product” campaign to achieve the objective.

The Regional Manager, Shoprite Nigeria, Mr Olufemi Oke, said the company had, during the beginning of the campaign at the Ikeja Mall, gathered top-flight manufacturers and start-ups to be part of the initiative.

He said, “The event which is the first of its series is aimed at strengthening existing relationships with producers, identifying gaps, harnessing new opportunities in line with improving the economic stability of the country, alongside creating the chance for local producers to showcase products and goods manufactured in Nigeria for export.”

According to Oke, the company’s management hopes that this will encourage entrepreneurs who are in the business of production to partner with Shoprite to make Proudly Nigeria products a household name both locally and internationally.

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